Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

If there’s one category other than cannabis and toilet paper that’s doing pretty well right now, it’s streaming. But the ad-supported video-on-demand (AVOD) platform was already growing at a rapid clip before the coronavirus outbreak caused streaming consumption to surge. Other networks agree. In February, Comcast bought Xumo for a reported $100 million. Last week, Fox Corporation spent $440 million on its acquisition of Tubi.

Here is a very interesting article featuring a Q&A with CEO and Co-Founder of Pluto TV, Tom Ryan.

https://www.adexchanger.com/tv-and-video/coronavirus-is-accelerating-pluto-tvs-already-massive-growth/?utm_campaign=Feed%3A%2Bad-exchange-news%2B%28AdExchanger.com%3A%2BExchanging%2BIdeas%2BOn%2BDigital%2BMedia%2BOptimization%29&utm_medium=feed&utm_source=feedburner

Although the article is very informative, it is important to note that the channel line up it describes is the USA region of Pluto TV. Channel selection and content will vary considerably in Canada, UK and other territories. The article is still worth the read, though.

-GB