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The Innovative Roku Streambar Upgrades Any TV
with 4K HDR Streaming and Cinematic Sound
Roku Adding Airplay 2 and HomeKit Capabilities
on Select 4K Roku Players and Roku TV Models
SAN JOSE, Calif. – September 28, 2020 – Roku, Inc. (NASDAQ: ROKU) today announced the Roku® Streambar™ in Canada, a two-in-one entertainment upgrade that adds 4K HDR streaming and cinematic sound to any TV. The Roku Streambar is an affordable way for consumers to upgrade and de-clutter their entertainment setup at home.
“Over the years TVs have gotten thinner, reducing space for built-in speakers, resulting in less impressive sound, while new streaming services have changed the way we watch TV. With the Roku Streambar, we offer an easy and all-in-one solution to that challenge,” said Mark Ely, Vice President Product Strategy at Roku. “Our engineering teams in Denmark, the United Kingdom and the United States have been working together to design and build the Roku Streambar from the ground up to deliver an incredible streaming experience and the ultimate upgrade for any TV.”
Roku Streambar
Roku Streambar is the ultimate 2-in-1 entertainment upgrade with powerful streaming and premium sound for any TV with HDMI, including Roku TV™ models. Hear every detail as you stream in vibrant 4K HDR picture quality on compatible TVs. With its compact acoustic design and powerful signal processing, its center drivers deliver crisp, clean audio that makes dialogue easier to hear while its angled side drivers fill the room with sound. The Roku Streambar can also quiet loud commercials automatically. Control the Roku Streambar by speaking to Amazon Alexa and/or Google Assistant devices, plus, consumers can expect to stream videos, music and more with AirPlay 2 and HomeKit by the end of the year. Setup is simple with everything in the box, including a voice remote that controls your TV power, sound, and streaming.
Features include:
- Brilliant 4K picture: Stream movies and TV in HD, 4K, and 4K HDR picture quality.
- Big sound: Four 1.9” full range drivers fill the room with rich Dolby Audio.
- Smarter than the average soundbar: Advanced audio engineering within the Roku OS helps Roku Streambar produce sound well beyond its size while increasing speech clarity and adding intricate depth to music.
- Easily accessible sound settings: Simple volume modes make it easy to adjust sound. Automatically lower loud commercials, boost the volume of voices, and optimise the sound for night listening.
- Spotify Connect: Spotify is available on the Roku platform and with Spotify Connect, easily launch a favourite playlist from a smartphone and listen through the Roku Streambar’s high performance speakers.
- Bluetooth support: Easily stream music from mobile devices.
Later this year, Roku expects customers will enjoy Apple AirPlay 2 and HomeKit capabilities on select 4K Roku devices. With AirPlay 2, Roku customers can stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their supported Roku device and bring the experience to the big screen. HomeKit allows customers to easily and securely control their Roku device using the Home app and Siri on iPhone, iPad, Mac, Apple Watch, or HomePod.
Pricing & Availability
The Roku Streambar is expected to be available online and at major retail stores in Canada by the end of October for a suggested retail price of CAD $ 189,-. The Roku Streambar will be available in the U.S., Canada, Mexico and the U.K. The Roku Streambar joins the Roku player lineup, which includes the Roku Express, the Roku Premiere and the Roku Streaming Stick+ in Canada.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetise large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models and Roku streaming players are available in select countries around the world through direct retail sales and licensing arrangements with TV brands and service operators. Roku audio products are available in the U.S. through direct retail sales. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, impact, features, pricing and availability of the new Roku Streambar; the functionality of other 4K Roku devices; and the features, benefits and reach of the Roku OS and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2019 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2020. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
Roku, Roku TV, Streambar, and Streaming Stick are trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.
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