Sunday, July 30, 2023

Fubo TV Rebrands, Add New Channels, And Expands Beyond Sports With Family Entertainment Networks in Canada

Fubo is not just about sports: One of the nation's premier streaming service also boasts dozens of premium TV entertainment networks and linear streaming channels for the entire family, movie buffs and sports fanatics.


by Georges Brunet, Chief Editor of the @StreamOnABudget blog.

The last twelve months have been huge for the sports-centric streaming service Fubo TV in Canada. Back in March, Fubo reported over a quarter of a million new subscribers in the fourth quarter of 2022 and was awarded #1 ranking in Customer Satisfaction among Live TV Streaming Providers by J.D. Power. As a result of its commitment to delivering a premium customer experience, Fubo also dropped the "TV" part of its moniker as a rebranding effort.

According to David Gandler, co-founder and CEO of Fubo, "FuboTV has grown in size and scope, with multiple brands under our global umbrella since we launched our core cable TV replacement product in 2015. Alongside our continued growth, our consumers have affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today," Gandler said in a press release at the time. "We’re building on this momentum with an updated visual identity."

And, about this time last year, Canada's Corus Entertainment partnered with Fubo to provide its suite of channels it originally launched in 2019 on Prime Video Channels in Canada, STACKTV.

"STACKTV's leading lifestyle and entertainment content bolsters FuboTV's growing portfolio, creating a true cable TV replacement package," said Mihir Shah, Senior Director, Content Strategy and Acquisition, FuboTV, in a recent press release about the partnership. "Our mission is to offer Canadian consumers a diverse range of news, entertainment, and sports programming, with something for everyone in the family."

STACKTV is a portal to hit TV, streaming an exclusive library of scripted and unscripted series and news programs from 13 of Canada's favourite networks including Global, HGTV Canada, Food Network Canada, W Network, Showcase, Slice, Adult Swim, National Geographic, Lifetime, The HISTORY® Channel, TELETOON, Treehouse and YTV. All of the STACKTV networks are streaming among 60 other Sports and Entertainment channels in Fubo Canada's Premium Package, right now as low as CA$31.67/m (when paid annually). (Click here to check out all of Fubo's packages.)

Alongside the dozens of premium television entertainment and sports channels, Fubo has also recently added streaming channels from Trusted Media Brands (also known as TMB) and Esports Entertainment Group. Available in all of Fubo's packages, you'll find the following channels in the Just Added section of the on-screen Guide:
  • People Are Awesome features fitness content, amazing stunts, athlete documentaries and travel docu-series.
  • The Pet Collective offers pet videos, news products and more.
  • Weatherspy: Weather is an adventure, from unpredictable climates and unbelievable natural landscapes to exhilarating adventure sports and extreme outdoor jobs.
Over the past year, TMB’s channels have witnessed a combined viewership of more than nine billion minutes of watch time and a loyal following of over 250 million followers across social media.

An additional streaming network, one dedicated to all things eSports, ESTV, is also featured in the Just Added category. ESTV is the world’s first 24/7 live linear and AVOD esports channel with content including ESTV, Racing, College and High School esports. Watch live esports events, tournaments, interact with your favorite gamer and celebrities, and discover your favorite gamer’s lifestyle.

Even though the Canadian version of Fubo lacks all of the major pro-sports programming of their US counterpart, except one, Major League Baseball, fans of soccer will absolutely love the wall to wall coverage of all the major world soccer events. Fans of worldwide sports in general (racing, boxing, MMA, poker, outdoor sporting events, and more) will also have plenty of choices to whet their sports-action appetites.

Fubo is currently available on multiple platforms, including streaming devices like Roku, Google TV and Xbox, computer browsers, Smart TVs, mobile devices, tablets, and more! 


Editor's Note: This post contains affiliate links, so we, at TheFrugalStreamer | StreamOnABudget Showcase blog, may earn a small commission when you complete a paid subscription order through links on our blog, or by purchasing merchandise from our affiliated retailers. There is absolutely no additional cost to you, and you help support all the projects that we do, including the continued development of the StreamOnABudget Showcase Project and its endeavors. Thank you for your support! -Georges B.

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